KNPR Fall Pledge Drive
Digital Advertising Design

2025
Digital advertising campaign for KNPR’s Fall Pledge Drive. 

The biannual membership and funding initiative adopted a “Road Trip” theme, carried across all visual assets and promotional materials. I designed the complete suite of advertisements along with donor merchandise, including a motel key and a dad hat. The campaign raised over $400,000 in donations.


Pre-Pledge Campaign


Week 1 Campaign


Week 2 Campaign


Initial Moodboard

©2025 “Always be progressing.”